LiteCart

How to Create an A/B Test

Titolo

Old	New
1		1	How to Create an A/B Test

Old	New
1		1	how_to_create_a_b_testing

Old	New
1	1	# How To Create an A/B Test
	2
	3	Creating an A/B test can be done very simple with LiteCart. Here is how you can randomize the testing of different variations and report the results to an analytics service like Google Analytics or Matomo.
	4
	5	```php
	6	// Determine if we need to assign a variation (A, B [, or C])
	7	if (empty(session::$data['ab_tests']['test1'])) {
	8	$variations = ['a', 'b', 'c'];
	9	session::$data['ab_tests']['test1'] = $variations[array_rand($variations)];
	10	}
	11
	12	// Do variation
	13	switch (session::$data['ab_tests']['test1']) {
	14
	15	case 'a':
	16	// Do something for A
	17	break;
	18
	19	case 'b':
	20	// Do something for B
	21	break;
	22
	23	case 'c':
	24	// Do something for C
	25	break;
	26	}
	27	```
	28
	29	Report Variation with Google GTag:
	30
	31	```html
	32	<script>
	33	gtag('event', 'experiment_impression', {
	34	'experiment_id': 'test_1',
	35	'variant_id': '<?php echo session::$data['ab_tests']['test1']; ?>'
	36	});
	37	</script>
	38	```
	39
	40	Report Variation with Matomo:
	41
	42	```html
	43	<script>
	44	_paq.push(['AbTesting::enter', {
	45	experiment: 'test_1',
	46	variation: '<?php echo session::$data['ab_tests']['test1']; ?>'
	47	}]);
	48	</script>
	49	```

Modificato da tim il 26 feb 2025 alle 20:29